How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 09:43

How can a small local business with no marketing budget use social media to attract more customers?

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Place

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AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Processes

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Product

Price

Perception

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

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